{"id":3474,"date":"2026-01-15T15:30:57","date_gmt":"2026-01-15T14:30:57","guid":{"rendered":"https:\/\/cevento-plugin.com\/2026\/01\/15\/personalisierte-teilnehmererlebnisse-was-hyper-personalisierung-fuer-events-bedeutet\/"},"modified":"2026-04-02T14:58:24","modified_gmt":"2026-04-02T12:58:24","slug":"personalized-attendee-experiences","status":"publish","type":"post","link":"https:\/\/cevento-plugin.com\/en\/personalized-attendee-experiences\/","title":{"rendered":"Personalized attendee experiences: What hyper-personalization means for events"},"content":{"rendered":"\n<p><\/p>\n<div>\n<p><strong>Personalization has long been standard in everyday digital life&mdash;from streaming services to online shops. At events, too, there is a growing expectation that content, communication, and processes should be relevant, appropriate, and individually tailored.<\/strong><\/p>\n<p><strong>Hyper-personalization goes one step further: it is not aimed at &ldquo;all participants,&rdquo; but at specific needs, contexts, and situations.<\/strong><\/p>\n<\/div>\n<p><\/p>\n<ul>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/02\/MiriamMehlman_20230906_Komplizinnen0548-e1770035529575.jpg\" alt=\"\"><\/p>\n<div>Katharina<\/div>\n<p><a href=\"#\"><\/a><\/p>\n<\/li>\n<li>\n<\/li>\n<\/ul>\n<p><\/p>\n<h2>What does hyper-personalization mean in the context of events?<\/h2>\n<p><\/p>\n<div>\n<p>In the event sector, hyper-personalization does not mean making everything more complicated.<br>Rather, it is about <strong>taking differences seriously<\/strong> &ndash; and responding to them in a meaningful way.<\/p>\n<p>Examples:<\/p>\n<ul>\n<li>Different target groups<\/li>\n<li>Different forms of participation<\/li>\n<li>Individual interests<\/li>\n<li>Different framework conditions<\/li>\n<\/ul>\n<p><strong>Instead of a uniform experience, the result is a flexible, customized participant journey.<\/strong><\/p>\n<\/div>\n<p><\/p>\n<h2>Why personalized events are becoming increasingly important<\/h2>\n<p><\/p>\n<div>\n<p>Participants no longer compare events with each other, but with:<\/p>\n<ul>\n<li>digital services<\/li>\n<li>booking platforms<\/li>\n<li>personalized online experiences<\/li>\n<li>Impersonal processes quickly come across as arbitrary or outdated today.<\/li>\n<\/ul>\n<p>Personalization ensures:<\/p>\n<ul>\n<li>greater relevance<\/li>\n<li>better orientation<\/li>\n<li>stronger loyalty<\/li>\n<li>a more positive overall experience<\/li>\n<\/ul>\n<p><strong>In short: people feel seen &ndash; not managed.<\/strong><\/p>\n<\/div>\n<p><\/p>\n<h2>Where personalization comes into play at events<\/h2>\n<p><\/p>\n<h3>1. Right from the registration stage<\/h3>\n<p><\/p>\n<div>\n<p>Personalization doesn&rsquo;t just start at the event itself, but before it begins.<\/p>\n<p>Examples:<\/p>\n<ul>\n<li>Different registration methods for different target groups<\/li>\n<li>Targeted additional questions only where they make sense<\/li>\n<li>Choices instead of standard forms<\/li>\n<\/ul>\n<p><strong>This way, registration doesn&rsquo;t feel like filling out a form, but like getting started.<\/strong><\/p>\n<\/div>\n<p><\/p>\n<h3>2. Highlighting different needs<\/h3>\n<p><\/p>\n<div>\n<p>Not all participants arrive with the same expectations.<\/p>\n<p>Typical differences:<\/p>\n<ul>\n<li>First-time visitors vs. regulars<\/li>\n<li>Online participation vs. on-site attendance<\/li>\n<li>Expert audience vs. beginners<\/li>\n<\/ul>\n<p><strong>Taking these differences into account allows you to tailor your content and communication more effectively.<\/strong><\/p>\n<\/div>\n<p><\/p>\n<h3>3. Relevant information instead of information overload<\/h3>\n<p><\/p>\n<div>\n<p>Hyper-personalization also means communicating less, but more appropriately. Instead of sending a general email to everyone, it is better to send targeted information about the respective form of participation. Information that is relevant to the selected session or role. This reduces overload and increases perceived quality.<\/p>\n<\/div>\n<p><\/p>\n<h3>4. Flexibility in the process<\/h3>\n<p><\/p>\n<div>\n<p>Personalized experiences often arise from small options:<\/p>\n<ul>\n<li>Choices<\/li>\n<li>Alternative paths<\/li>\n<li>Individual focus areas<\/li>\n<\/ul>\n<p><strong>Not everyone wants everything &ndash; but everyone wants the right thing.<\/strong><\/p>\n<\/div>\n<p><\/p>\n<h3>5. Hyper-personalization does not mean complexity<\/h3>\n<p><\/p>\n<div>\n<p>A common misconception is that personalization automatically makes events more complicated.<\/p>\n<p>In practice, the opposite is often true:<\/p>\n<ul>\n<li>clearer structures<\/li>\n<li>less unnecessary information<\/li>\n<li>more targeted processes<\/li>\n<\/ul>\n<p><strong>The key is to only personalize where it brings real added value.<\/strong><\/p>\n<\/div>\n<p><\/p>\n<h2>Conclusion<\/h2>\n<p><\/p>\n<div>\n<div class=\"uk-grid-margin uk-container uk-container-small\">\n<div data-id=\"page#0-3\" class=\"uk-row uk-grid tm-grid-expand uk-child-width-1-1\">\n<div class=\"uk-width-1-1\" data-id=\"page#0-3-0\">\n<div class=\"uk-panel uk-margin komp-spacer ks-top__small\" data-id=\"page#0-3-0-2\" data-element=\"\">\n<p>Hyper-personalization at events does not mean inventing everything individually. It means taking differences seriously and meeting participants where they are.<\/p>\n<p>Those who enable personalized experiences create:<\/p>\n<ul>\n<li>more relevant content<\/li>\n<li>better orientation<\/li>\n<li>higher satisfaction<\/li>\n<li>more lasting loyalty<\/li>\n<\/ul>\n<p><strong>As a result, events feel less like standard formats and more like well-thought-out experiences.<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/p>\n<h2>Creating personalised event experiences in&nbsp;WordPress<\/h2>\n<p><\/p>\n<div>\n<p>If you want to create personalised participant experiences directly in WordPress, you need flexible structures: customisable bookings, varied content and a streamlined user journey. Cevento helps you set up events in a way that directly addresses the different needs of participants &ndash; from booking to communication.<\/p>\n<\/div>\n<p><\/p>\n<p><\/p><p>\n        <a href=\"https:\/\/cevento-plugin.com\/en\/downloads\/\">Try it now, risk-free!<\/a>\n    <\/p>\n\n<p><br>\n<!--more--><br>\n<!-- {\"type\":\"layout\",\"children\":[{\"type\":\"section\",\"props\":{\"header_transparent\":true,\"html_element\":\"article\",\"image_position\":\"center-center\",\"padding_bottom\":\"large\",\"padding_top\":\"large\",\"style\":\"default\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"\",\"width\":\"\"},\"children\":[{\"type\":\"row\",\"props\":{\"width\":\"xsmall\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"abstand\",\"props\":{\"spacer_size\":\"large\"},\"name\":\"Abstand (large)\"},{\"type\":\"headline\",\"props\":{\"image_align\":\"left\",\"image_margin\":\"xsmall\",\"text_align\":\"center\",\"title_color\":\"background\",\"title_element\":\"h1\",\"title_style\":\"heading-large\"},\"source\":{\"query\":{\"name\":\"posts.singlePost\"},\"props\":{\"content\":{\"name\":\"title\"}}}},{\"type\":\"abstand\",\"props\":{\"spacer_size\":\"small\"},\"name\":\"Abstand (small)\"},{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p><strong>Personalization has long been standard in everyday digital life&mdash;from streaming services to online shops. At events, too, there is a growing expectation that content, communication, and processes should be relevant, appropriate, and individually tailored.<\/strong><\/p>\n\n\\n\n\n<p><strong>Hyper-personalization goes one step further: it is not aimed at &ldquo;all participants,&rdquo; but at specific needs, contexts, and situations.<\/strong><\/p>\n\n\",\"margin_bottom\":\"medium\",\"margin_top\":\"medium\",\"text_align\":\"center\",\"text_style\":\"large\"}},{\"type\":\"abstand\",\"props\":{\"spacer_size\":\"small\"},\"name\":\"Abstand (small)\"},{\"type\":\"grid\",\"props\":{\"content_column_breakpoint\":\"m\",\"filter_align\":\"left\",\"filter_all\":true,\"filter_grid_breakpoint\":\"m\",\"filter_grid_width\":\"auto\",\"filter_position\":\"top\",\"filter_style\":\"tab\",\"grid_column_align\":true,\"grid_column_gap\":\"small\",\"grid_default\":\"1\",\"grid_divider\":true,\"grid_medium\":\"\",\"grid_row_align\":true,\"grid_row_gap\":\"small\",\"grid_small\":\"auto\",\"image_align\":\"left\",\"image_border\":\"circle\",\"image_grid_breakpoint\":\"s\",\"image_grid_column_gap\":\"small\",\"image_grid_row_gap\":\"small\",\"image_grid_width\":\"auto\",\"image_height\":\"40\",\"image_link\":false,\"image_svg_color\":\"emphasis\",\"image_vertical_align\":true,\"image_width\":\"40\",\"item_animation\":true,\"lightbox_bg_close\":true,\"link_style\":\"default\",\"link_text\":\"\",\"margin_bottom\":\"default\",\"margin_top\":\"default\",\"meta_align\":\"below-title\",\"meta_element\":\"div\",\"meta_style\":\"text-meta\",\"panel_link\":true,\"parallax_easing\":\"1\",\"show_content\":true,\"show_hover_image\":true,\"show_hover_video\":true,\"show_image\":true,\"show_link\":true,\"show_meta\":true,\"show_title\":true,\"show_video\":true,\"text_align\":\"left\",\"text_align_breakpoint\":\"s\",\"text_align_fallback\":\"center\",\"title_align\":\"top\",\"title_element\":\"h3\",\"title_grid_breakpoint\":\"m\",\"title_grid_width\":\"1-2\",\"title_hover_style\":\"reset\",\"title_link\":false},\"children\":[{\"type\":\"grid_item\",\"props\":{\"content\":\"Katharina\",\"image\":\"wp-content\/uploads\/2026\/02\/MiriamMehlman_20230906_Komplizinnen0548-e1770035529575.jpg\",\"link\":\"#\",\"title\":\"\"}},{\"type\":\"grid_item\",\"props\":{\"content\":\"\"},\"source\":{\"query\":{\"name\":\"posts.singlePost\"},\"props\":{\"title\":{\"filters\":{\"date\":\"m\/d\/Y\"},\"name\":\"date\"}}}}]}]}]},{\"type\":\"row\",\"props\":{\"margin_bottom\":\"large\",\"margin_top\":\"large\",\"width\":\"default\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"abstand\",\"props\":{\"spacer_size\":\"default\"},\"name\":\"Abstand (default)\"},{\"type\":\"image\",\"props\":{\"image_box_decoration\":\"primary\",\"image_loading\":true,\"image_svg_color\":\"emphasis\",\"image_width\":\"1000\",\"margin_bottom\":\"default\",\"margin_top\":\"default\",\"text_align\":\"center\"},\"source\":{\"query\":{\"name\":\"posts.singlePost\"},\"props\":{\"image\":{\"name\":\"featuredImage.url\"},\"image_alt\":{\"name\":\"featuredImage.alt\"}}}},{\"type\":\"abstand\",\"props\":{\"spacer_size\":\"default\"},\"name\":\"Abstand (default)\"}]}]},{\"type\":\"row\",\"props\":{\"margin_bottom\":\"large\",\"margin_top\":\"large\",\"width\":\"small\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"headline\",\"props\":{\"content\":\"What does hyper-personalization mean in the context of events?\",\"image_align\":\"left\",\"image_margin\":\"xsmall\",\"title_element\":\"h2\",\"title_style\":\"heading-large\"}},{\"type\":\"abstand\",\"props\":{\"spacer_size\":\"small\"},\"name\":\"Abstand (small)\"},{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p>In the event sector, hyper-personalization does not mean making everything more complicated.<br \/>Rather, it is about <strong>taking differences seriously<\/strong> &ndash; and responding to them in a meaningful way.<\/p>\n\n\\n\n\n<p>Examples:<\/p>\n\n\\n\n\n<ul>\\n\n\n<li>Different target groups<\/li>\n\n\\n\n\n<li>Different forms of participation<\/li>\n\n\\n\n\n<li>Individual interests<\/li>\n\n\\n\n\n<li>Different framework conditions<\/li>\n\n\\n<\/ul>\n\n\\n\n\n<p><strong>Instead of a uniform experience, the result is a flexible, customized participant journey.<\/strong><\/p>\n\n\",\"dropcap\":false,\"margin_bottom\":\"medium\",\"margin_top\":\"medium\"}},{\"type\":\"abstand\",\"props\":{\"spacer_size\":\"medium\"},\"name\":\"Abstand (medium)\"},{\"type\":\"headline\",\"props\":{\"content\":\"Why personalized events are becoming increasingly important\",\"image_align\":\"left\",\"image_margin\":\"xsmall\",\"title_element\":\"h2\",\"title_style\":\"heading-large\"}},{\"type\":\"abstand\",\"props\":{\"spacer_size\":\"small\"},\"name\":\"Abstand (small)\"},{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p>Participants no longer compare events with each other, but with:<\/p>\n\n\\n\n\n<ul>\\n\n\n<li>digital services<\/li>\n\n\\n\n\n<li>booking platforms<\/li>\n\n\\n\n\n<li>personalized online experiences<\/li>\n\n\\n\n\n<li>Impersonal processes quickly come across as arbitrary or outdated today.<\/li>\n\n\\n<\/ul>\n\n\\n\n\n<p>Personalization ensures:<\/p>\n\n\\n\n\n<ul>\\n\n\n<li>greater relevance<\/li>\n\n\\n\n\n<li>better orientation<\/li>\n\n\\n\n\n<li>stronger loyalty<\/li>\n\n\\n\n\n<li>a more positive overall experience<\/li>\n\n\\n<\/ul>\n\n\\n\n\n<p><strong>In short: people feel seen &ndash; not managed.<\/strong><\/p>\n\n\",\"dropcap\":false,\"margin_bottom\":\"medium\",\"margin_top\":\"medium\"}},{\"type\":\"abstand\",\"props\":{\"spacer_size\":\"medium\"},\"name\":\"Abstand (medium)\"},{\"type\":\"headline\",\"props\":{\"content\":\"Where personalization comes into play at events\",\"image_align\":\"left\",\"image_margin\":\"xsmall\",\"title_element\":\"h2\",\"title_style\":\"heading-large\"}},{\"type\":\"abstand\",\"props\":{\"spacer_size\":\"small\"},\"name\":\"Abstand (small)\"},{\"type\":\"headline\",\"props\":{\"content\":\"1. Right from the registration stage\",\"image_align\":\"left\",\"image_margin\":\"xsmall\",\"title_element\":\"h3\",\"title_style\":\"h2\"}},{\"type\":\"abstand\",\"props\":{\"spacer_size\":\"heading\"},\"name\":\"Abstand (heading)\"},{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p>Personalization doesn't just start at the event itself, but before it begins.<\/p>\n\n\\n\n\n<p>Examples:<\/p>\n\n\\n\n\n<ul>\\n\n\n<li>Different registration methods for different target groups<\/li>\n\n\\n\n\n<li>Targeted additional questions only where they make sense<\/li>\n\n\\n\n\n<li>Choices instead of standard forms<\/li>\n\n\\n<\/ul>\n\n\\n\n\n<p><strong>This way, registration doesn't feel like filling out a form, but like getting started.<\/strong><\/p>\n\n\",\"margin_bottom\":\"default\",\"margin_top\":\"default\"}},{\"type\":\"abstand\",\"props\":{\"spacer_size\":\"medium\"},\"name\":\"Abstand (medium)\"},{\"type\":\"headline\",\"props\":{\"content\":\"2. Highlighting different needs\",\"image_align\":\"left\",\"image_margin\":\"xsmall\",\"title_element\":\"h3\",\"title_style\":\"h2\"}},{\"type\":\"abstand\",\"props\":{\"spacer_size\":\"heading\"},\"name\":\"Abstand (heading)\"},{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p>Not all participants arrive with the same expectations.<\/p>\n\n\\n\n\n<p>Typical differences:<\/p>\n\n\\n\n\n<ul>\\n\n\n<li>First-time visitors vs. regulars<\/li>\n\n\\n\n\n<li>Online participation vs. on-site attendance<\/li>\n\n\\n\n\n<li>Expert audience vs. beginners<\/li>\n\n\\n<\/ul>\n\n\\n\n\n<p><strong>Taking these differences into account allows you to tailor your content and communication more effectively.<\/strong><\/p>\n\n\",\"margin_bottom\":\"default\",\"margin_top\":\"default\"}},{\"type\":\"abstand\",\"props\":{\"spacer_size\":\"medium\"},\"name\":\"Abstand (medium)\"},{\"type\":\"headline\",\"props\":{\"content\":\"3. Relevant information instead of information overload\",\"image_align\":\"left\",\"image_margin\":\"xsmall\",\"title_element\":\"h3\",\"title_style\":\"h2\"}},{\"type\":\"abstand\",\"props\":{\"spacer_size\":\"heading\"},\"name\":\"Abstand (heading)\"},{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p>Hyper-personalization also means communicating less, but more appropriately. Instead of sending a general email to everyone, it is better to send targeted information about the respective form of participation. Information that is relevant to the selected session or role. This reduces overload and increases perceived quality.<\/p>\n\n\",\"margin_bottom\":\"default\",\"margin_top\":\"default\"}},{\"type\":\"abstand\",\"props\":{\"spacer_size\":\"medium\"},\"name\":\"Abstand (medium)\"},{\"type\":\"headline\",\"props\":{\"content\":\"4. Flexibility in the process\",\"image_align\":\"left\",\"image_margin\":\"xsmall\",\"title_element\":\"h3\",\"title_style\":\"h2\"}},{\"type\":\"abstand\",\"props\":{\"spacer_size\":\"heading\"},\"name\":\"Abstand (heading)\"},{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p>Personalized experiences often arise from small options:<\/p>\n\n\\n\n\n<ul>\\n\n\n<li>Choices<\/li>\n\n\\n\n\n<li>Alternative paths<\/li>\n\n\\n\n\n<li>Individual focus areas<\/li>\n\n\\n<\/ul>\n\n\\n\n\n<p><strong>Not everyone wants everything &ndash; but everyone wants the right thing.<\/strong><\/p>\n\n\",\"margin_bottom\":\"default\",\"margin_top\":\"default\"}},{\"type\":\"abstand\",\"props\":{\"spacer_size\":\"medium\"},\"name\":\"Abstand (medium)\"},{\"type\":\"headline\",\"props\":{\"content\":\"5. Hyper-personalization does not mean complexity\",\"image_align\":\"left\",\"image_margin\":\"xsmall\",\"title_element\":\"h3\",\"title_style\":\"h2\"}},{\"type\":\"abstand\",\"props\":{\"spacer_size\":\"heading\"},\"name\":\"Abstand (heading)\"},{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p>A common misconception is that personalization automatically makes events more complicated.<\/p>\n\n\\n\n\n<p>In practice, the opposite is often true:<\/p>\n\n\\n\n\n<ul>\\n\n\n<li>clearer structures<\/li>\n\n\\n\n\n<li>less unnecessary information<\/li>\n\n\\n\n\n<li>more targeted processes<\/li>\n\n\\n<\/ul>\n\n\\n\n\n<p><strong>The key is to only personalize where it brings real added value.<\/strong><\/p>\n\n\",\"margin_bottom\":\"default\",\"margin_top\":\"default\"}},{\"type\":\"abstand\",\"props\":{\"spacer_size\":\"heading\"},\"name\":\"Abstand (heading)\"}]}]},{\"type\":\"row\",\"props\":{\"width\":\"small\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"headline\",\"props\":{\"content\":\"Conclusion\",\"image_align\":\"left\",\"image_margin\":\"xsmall\",\"title_color\":\"background\",\"title_element\":\"h2\",\"title_style\":\"heading-large\"}},{\"type\":\"abstand\",\"props\":{\"spacer_size\":\"small\"},\"name\":\"Abstand (small)\"},{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<div class=\\\"uk-grid-margin uk-container uk-container-small\\\">\\n\n\n<div data-id=\\\"page#0-3\\\" class=\\\"uk-row uk-grid tm-grid-expand uk-child-width-1-1\\\">\\n\n\n<div class=\\\"uk-width-1-1\\\" data-id=\\\"page#0-3-0\\\">\\n\n\n<div class=\\\"uk-panel uk-margin komp-spacer ks-top__small\\\" data-id=\\\"page#0-3-0-2\\\" data-element=\\\"\\\">\\n\n\n<p>Hyper-personalization at events does not mean inventing everything individually. It means taking differences seriously and meeting participants where they are.<\/p>\n\n\\n\n\n<p>Those who enable personalized experiences create:<\/p>\n\n\\n\n\n<ul>\\n\n\n<li>more relevant content<\/li>\n\n\\n\n\n<li>better orientation<\/li>\n\n\\n\n\n<li>higher satisfaction<\/li>\n\n\\n\n\n<li>more lasting loyalty<\/li>\n\n\\n<\/ul>\n\n\\n\n\n<p><strong>As a result, events feel less like standard formats and more like well-thought-out experiences.<\/strong><\/p>\n\n\\n<\/div>\n\n\\n<\/div>\n\n\\n<\/div>\n\n\\n<\/div>\n\n\",\"margin_bottom\":\"default\",\"margin_top\":\"default\"}}]}]}],\"name\":\"Post\"},{\"type\":\"section\",\"props\":{\"image_position\":\"center-center\",\"padding_bottom\":\"none\",\"padding_top\":\"none\",\"style\":\"default\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"middle\",\"width\":\"\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"module\",\"props\":{\"menu_image_align\":\"center\",\"menu_image_margin\":true,\"menu_style\":\"default\",\"menu_type\":\"nav\",\"type\":\"builderwidget\",\"widget\":\"builderwidget-11\"}}]}]}],\"name\":\"Section: Post Bottom\"},{\"type\":\"section\",\"props\":{\"image\":\"\/wp-content\/uploads\/2025\/07\/cta-bg.svg\",\"image_effect\":\"parallax\",\"image_parallax_bgy\":\"0 0%,165 100%\",\"image_position\":\"center-center\",\"image_width\":1565,\"padding_bottom\":\"xlarge\",\"padding_top\":\"xlarge\",\"style\":\"primary\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"\",\"width\":\"default\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"abstand\",\"props\":{\"spacer_size\":\"xlarge\"},\"name\":\"Abstand (xlarge)\"},{\"type\":\"headline\",\"props\":{\"block_align\":\"center\",\"content\":\"Creating personalised event experiences in&nbsp;WordPress\",\"image_align\":\"left\",\"image_margin\":\"xsmall\",\"maxwidth\":\"xlarge\",\"text_align\":\"center\",\"title_element\":\"h2\",\"title_style\":\"heading-large\"}},{\"type\":\"abstand\",\"props\":{\"spacer_size\":\"small\"},\"name\":\"Abstand (small)\"},{\"type\":\"text\",\"props\":{\"block_align\":\"center\",\"column_breakpoint\":\"m\",\"content\":\"\n\n<p>If you want to create personalised participant experiences directly in WordPress, you need flexible structures: customisable bookings, varied content and a streamlined user journey. Cevento helps you set up events in a way that directly addresses the different needs of participants &ndash; from booking to communication.<\/p>\n\n\",\"margin_bottom\":\"default\",\"margin_top\":\"default\",\"maxwidth\":\"xlarge\",\"text_align\":\"center\"}},{\"type\":\"abstand\",\"props\":{\"spacer_size\":\"default\"},\"name\":\"Abstand (default)\"},{\"type\":\"downloadbutton\",\"props\":{\"grid_column_gap\":\"small\",\"grid_row_gap\":\"small\",\"margin\":\"default\",\"margin_bottom\":\"default\",\"margin_top\":\"default\",\"text_align\":\"center\"},\"children\":[{\"type\":\"button_item\",\"props\":{\"button_style\":\"default\",\"content\":\"Try it now, risk-free!\",\"dialog_layout\":\"modal\",\"dialog_offcanvas_flip\":true,\"icon_align\":\"left\",\"link\":\"en\/downloads\/\",\"link_title\":\"Try it now, risk-free! 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